The rise of the internet has coincided with a rise in participatory culture. People now have the opportunity for distribution of their own creations and feedback at a level never possible before. Examples of digital avenues for participatory culture include:
- Blogs
- Social Networks- Twitter, Facebook, etc.
- Video- Youtube
- Fan Fiction
All of these methods allow users to publish and distribute their own content to a wide audience of other users. If you produce a video on Youtube, for example, you may receive comments (a form of feedback) from consumers halfway across the globe. This wide net the web provides ensures that voices of consumers will be heard.
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