Web 2.0 & Social Media

In this clip, Patrick Schwerdtferger, a business consultant and keynote speaker, describes how recent web schemes (Web 2.0) differ from older versions. The ability of people to make connections and converse with one another has led to a rise in participatory culture. He then predicts the future of this phenomenon will be "bridging the gap between the online world and the offline world."

Source: What is Web 2.0? What is Social Media? What Comes Next? Perf. Dir. Patrick Schwertgerger. Youtube, 2013. Web.