With participatory cultures, both professionals and relative novices can contribute and spread information. With YouTube, anyone can produce content and distribute it online. Professionals and amateurs thus exist in what communications scholars Burgess and Green refer to as a "co-creative environment," meaning each group can interact with and build up off of the other. While a knowledge gap exists between the two parties, the gap in availability of intellectual resources continues to decrease as more and more publications can be accessed via the internet. This sets up a fusion of grassroots and traditional media platforms. Although various conflicts between the old authorities of information and the new have yet to be resolved, society is moving towards a different paradigm of how work and information is valued as legitimate.
Source: Burgess, Jean E. & Green, Joshua B. (2009) The entrepreneurial vlogger: participatory culture beyond the professional-amateur divide. In Snicars, Pelle & Vonderau, Patrick. (Eds.) The YouTube Reader. National Library of Sweden/Wallflower Press, Stockholm, pp. 89-107.
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