With social media, the propensity for grassroots movements to gain widespread support has substantially increased. Internet users have the ability to voice their opinions and concerns on public platforms, potentially catalyzing social change. Barack Obama's 2008 presidential election, in particular, heavily recruited volunteers from online venues. Some have suggested that as the internet provides a vehicle for reach all citizens, we could see a return to a form of direct democratic governance. Switzerland already has instituted monthly referendums on key issues.
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